Human beings are living longer than they ever have. I've recently read a book called "The 4-Hour Workweek" by Timothy Ferriss and in it he speaks about a different outlook for the way one leads his or her life. He discusses the idea of working your entire life. It's really not as bad as it sounds, but he talks about living wherever he wants and taking trips every couple of months. He leads a life no other person I know does. He runs his own business and used to work around the clock to keep it afloat. What he brings into the picture is the idea of "outsourcing" aspects of your life. He has someone who manages all his monthly bills, ensuring there are no errors to hiring people to find a life-partner (wife or girlfriend). If you find this interesting, you may want to pick up his book at a local bookstore or check some pages out on Amazon.
What I want to introduce to you in this post are two individuals who run two websites you may be pretty familiar with, but had no idea who was behind them:
1. PerezHilton.com
His name is Mario Lavandeira (born March 23, 1978). He studied acting in college and wanted to get into acting. That brought him to Los Angeles, California. Fortunately or unfortunately for him, that never panned out. The natural thing for him to do was become a publicist and that easily turned into journalism. He began blogging soon after "because it seemed easy". When he first started his website it was located at pagesixsixsix.com. His notoriety came fast as he updated his blog with hot celebrity gossip. It wasn't long after its first couple of months before The Insider named the site "Hollywood's Most Hated Website." After The New York Post sued him, he changed the name to PerezHilton.com and now writes under this alter-ego. He also claims that it helps him sleep at night, too. You may not think celebrity gossip is serious, but it has become serious biz for him. A reason for the blog's popularity is that his material is seen by him firsthand or that it comes from extremely reliable sources. What separates him from other celebrity gossip bloggers is that he actually attends some of the events, travels the world, and pours his life into the site. It may not seem like it writing a couple lines and throwing up a picture, but good material is hard to find. While we can understand why he gets so much criticism. There's no such thing as bad press right? That's about certainly right, when your website is getting about 4.5 MILLION hits a day and you're able to charge 9 grand a week for a small ad spot on the site in addition to other advertising streams of revenue.
2. HYPEBEAST.com
The skinny (from HypeBeast.com): Kevin Ma was born in 1982 and was raised in Vancouver, Canada. While attending university, he created Hypebeast.com on January 15th, 2005. Little did he know that Hypebeast.com would grow into a global phenomena. Other than that, Kevin is just a dude with a computer whose interest lies in sneakers and fashion.
Hypebeast is almost synonymous with BAPE at Niketalk.com in terms of popularity, a forum centered around sneaker-philes who collect Jordans, Dunks, Air Force Ones, and other exclusive sneakers and clothing brands. When he first began blogging he simply used it as a catalog for things that interested him, like your friends who updated their Xangas with the products they last purchased from the last place they've been. The name "hypebeast" came across him in the Niketalk forums and he liked it as it sounded funny, too. He checked whether the domain name was taken and it wasn't so he bought it and never looked back. The site went viral pretty fast which could possibly accounted for by the large community base at Niketalk, but Kevin really doesn't know how it spread so fast and so widely. Nike took notice to Ma's influence and asks him to post items (probably receiving exclusive materials of his own). His site gets about 60,000 hits a day and the advertising revenue and small-fame has allowed him to mingle with people like Hiroshi Fujiwara and Stash, who are plastered in magazines. Blogging ain't easy for Ma. Hypebeast is based out in Hong Kong and he wakes up at 1pm and doesn't sleep until 5am, trying to find the hottest new items for posting on a daily basis before the blog readers and visitors in NYC wake up. Like any other normal person Kevin used to work a 9-5 bank job. His site has received offers from many other companies, but Kevin says, "You don't just sell your baby, do you?"
-- This posting was inspired by pg. 72 of Complex Magazine (June/July 2007)