Prettiest Gangster Couture

What is it?

Couture's current definition is the top end of the womens-wear market. A more familiar brand utilizing the word couture in the label is "Juicy Couture." Most women with a sense of fashion know what that is.

Prettiest Gangster Couture is "Crystal by the Cases'" or Crystal's second plunge into the world of fashion, but this time strictly just womens-wear. The image to your left is actually Crystal getting comfortable with her favorite champagne.

Why is she being featured?

Crystal is a VIP in the Las Vegas scene. She does it big. She doesn't just reside where the action is. She lives in the action in a suite in the Palms Casino and resort. She is a permanent resident there.

At the age of 19, Crystal and a partner wanted to start a documentary about the lifestyles of the young, rich, and famous. We now have Paris Hilton and she probably would've found her way in the documentary if it were ever produced. The title for the gig before any production was to begin was "Beverly Hills Pimps and Hos".

They began to produce a marketing campaign before the documentary. Promotional hats and t-shirts were made to help spread the word. They began to tell others about them and before they knew it, everybody wanted the trucker-style hat that read "got ho's?" on it. The promo hat alone was being called "The Hottest Hollywood Must Have Item." That became the inception of the Beverly Hills Pimps and Hos brand. Their primary niche was the Hollywood celebrity. It was a cross between "rock" and "hip-hop". Their original street campaign had a poster with Crystal bearing the hat and one of their signature shirts with cash piled in front of her plastered all over Los Angeles. Crystal says that it was one of the most memorable moments of her life. She is no longer with BHPH as she is developing for her own brand now after being able to make incredible amounts of money, partying with celebrities, and living the life.

Crystal describes herself as a proven winner and she's running with it. That's why she came up with the idea of her own clothing label. The launch of the first couple of products is expected to be released late this summer or early fall. While there is no store setup, there are a couple of small photos displaying what the items look like on the website located at www.PrettiestGangster.com. Crystal's not an actual gangster, so one need not be afraid. Her line is described as the embodiment of originality, respect, love, power, money, success, fame, and glamor. It is also an attitude with a combination of style and taste, not for just any pretty face. We'll keep you posted on the actual release of the line and Crystal's status. Below are some photos of the person behind the reigns. She's a certified Raign-maker.

Photos:


Links:
Crystal's Myspace 1: Click Here
Crystal's Myspace 2: Click Here